- 01/12/2023
- Rohit Mishra
People have become increasingly aware of the environment and related issues. They are sensitive towards animals and refrain from products that contain animal-derived ingredients. So, most of these people opt for vegan beauty products.
Beauty brands also consider this thing while formulating and marketing their products. In this article, we will understand the importance of vegan beauty products. Also, we will discuss why choose vegan products for beauty brand in detail.
What Does Vegan Beauty Products Mean?
Vegan beauty products means those products that do not contain any ingredients derived from animals. The brands refrain from inflicting cruelty on animals while testing and formulating the products. For example, beeswax, silk, honey, and many other ingredients are derived from animals. So, these brands refrain from using these ingredients in their products. Vegan beauty products are also termed cruelty-free products.
Vegan Vs. Non-Vegan Beauty Products
Vegan products have cruelty-free certifications from International Leaping Bunny and CCIC. Non-vegan products do not have any such certifications. No animal testing is done for products that are labelled as vegan.
On the other hand, non-vegan beauty products may include testing on animals after production to test the effectiveness of the formula. Vegan products do not contain even natural ingredients like honey and cream, which are derived from animals. Non-vegan products contain such ingredients.
Why Are Vegan Beauty Products Better For The Environment?
Vegan beauty brands claim that their products are good for the environment. It is because they curtail animal rearing and contain many practices that are harmful to the environment.
Moreover, vegan beauty products are manufactured by following ethical and sustainable practices, which make them more eco-friendly. They also use eco-friendly packaging and focus on incorporating only organic ingredients in their products. So, they are better for the environment from all angles.
Understanding Vegan Ingredients In Beauty Products
If you want to start a vegan beauty brand, you must have a complete understanding of vegan ingredients. You must know about the alternatives to animal-derived ingredients like beeswax, honey, stearic acid, glycerin, collage, and more.
For instance, you can use soy wax instead of beeswax. Also, microalgae or collagen derived from plants can be used instead of the regular collage, which is derived from animals.
Why Choose Vegan Products For Your Beauty Brand?
Choosing a vegan product for your beauty brand can help you target the audience that follows a vegan diet and preferences. The following benefits make it a perfect decision for your business:
1. Cruelty-Free Ethics
Companies that use cruelty-free ingredients and procedures for manufacturing and testing products are perceived well by the audience. Therefore, vegan products are preferred over their non-vegan variants. It also helps you create an impactful brand image.
2. Expanding Your Customer Base
You can expand your customer base by adding more vegan products to your beauty brand. By emerging as a vegan beauty brand, you can target vegan audiences and gain their loyal followership. It ultimately increases the CLTV (Customer Lifetime Value) and expands your audience base.
3. Ingredient Transparency and Trust
While including vegan beauty products in your product line, you must also disclose the ingredients that are used to manufacture them. It will help you emerge as a trustable and transparent brand, which will also give you an edge over your competitors.
4. Positive Impact on Animal Welfare
Animal welfare organisations and foundations might recognise your vegan beauty products. It will add more authenticity and credibility to your brand, which will ultimately reflect through your increased sales and customer loyalty.
5. Contributing to a Sustainable Future
Our future generations deserve to enjoy all the resources of nature. By adopting GMP (Good Manufacturing Practices) and using vegan ingredients and products, you can contribute to a sustainable future.
We hope you now understand what vegan beauty products mean. Incorporating vegan beauty products is a must to emerge as a sustainable vegan beauty brand.
Create Your Vegan Beauty Product Line With Bo International
At Bo International, we provide all the ingredients that are required for your vegan beauty products. We also offer contract manufacturing and private labelling services. By adopting standard manufacturing practices and using vegan-friendly ingredients in the products, we can help you develop your image as a responsible brand. We also offer custom formulas, and our research team is always ready to formulate products from scratch. So, you can reinvent your products and transform them into vegan beauty products by connecting with us.
