- 23/10/2024
- Rohit Mishra
The pet grooming industry has undergone a huge transformation after the Covid pandemic. The demand for pet cleaning products and accessories, along with pet toys and related accessories, is growing at a fast rate.
To understand the pet care industry trends, you will have to analyse the shift in buying patterns among pet lovers. In this article, we will look at the trends in pet grooming products industry in detail. We will also cover points on how custom formulation can help your brand capitalise on these pet grooming products trends.
Growth of Pet Grooming Products Industry
The pet grooming industry includes various categories such as pet medicines, pet food, pet health insurance, and more. The increase in the adoption of various types of pets has inspired pet industry giants to focus on their pet product formulas.
The increased requirement for customised and premium private label pet grooming products has urged brands to focus on product quality and customisation. Apart from that, the demand for pet wellness products is also increasing steadily. So, brands have to focus on these trends in pet grooming products industry as well.
Emerging Pet Grooming Products Trends
Now, let’s discuss some of the emerging pet grooming product trends that brands have to focus on:
1. Natural & Organic Formulations
Pet owners have realised the importance of eco-friendly, natural, and safe pet grooming products. So, brands are now focussing on introducing products that lay emphasis on pet health and safety. This has inspired them to formulate products that contain only safe and natural ingredients.
2. Focus on Sustainability
Sustainability and environmental awareness are the pillars of every successful brand in the market. The dog grooming product trends also include the increased alignment of brands with sustainable initiatives. They focus on including eco-friendly packaging materials and production practices.
They also focus on formulating products made with cruelty-free ingredients and manufacturing practices. This allows brands to represent themselves in a much better way than their target audience.
3. Custom Solutions For Pet Skin & Coat Health
The skin type, fur/coat type, and other aspects of dog breeds differ greatly. The same thing can be said for cats and other pet types as well. To fit into the unique requirements of each of these pet types, brands must focus on customising their pet grooming product formulations. Custom formulas give them a chance to launch pet grooming products that specialise for specific breeds and pets.
4. Multi-functional Grooming Products
Pet owners demand multi-functional products, i.e. products that can perform different grooming routines effectively. For example, pet brands have recently launched products that can be used as pet shampoos, conditioners, and deodorisers at the same time.
This not only saves money but also minimises the efforts and time of the pet owners. So, while analysing pet care grooming products market trends, brands must also focus on introducing multi-functional pet grooming products in the market.
5. Pet-Specific Formulations
Every pet has some unique grooming needs. For instance, dog and cat pet grooming products may differ entirely due to the basic differences in their grooming requirements. Brands must focus on the pet care industry trends that show increased awareness of pet owners towards products that are specialised for either dog or cat grooming requirements.
How Can Custom Formulation Elevate Your Pet Grooming Brand?
The reasons that make custom formulation the foundation of a pet grooming brand’s success and growth are highlighted below:
1. Stand Out In a Crowded Market
If your pet grooming products are not unique, the customers will hardly be attracted to trying them out. So, to stand out in an overcrowded pet grooming products market, you must develop products with unique attributes and properties.
For instance, you can introduce pet grooming products developed for specific types of breeds or pets depending on their grooming needs. This will help you establish your brand in the market.
2. Meet Specific Consumer Demands
Pet owners always try to provide the best care for their beloved pets. So, their specific demand can include products made with hypoallergenic formulas. Tear-free dog and cat shampoos and anti-flea pet grooming products also reflect the heightened awareness among pet owners when it comes to pet wellness.
3. Flexibility In Ingredient Selection
Pet owners prefer pet grooming products and accessories that are formulated using natural or organic ingredients. The shift towards eco-friendly products also reflects the evolving customer preferences related to the pet grooming products industry trends.
So, brands must focus on inventing formulas that give them the flexibility of choosing ingredients. As a result, brands can now align with the changing customer preferences with respect to sustainability, pet safety, and product efficacy.
4. Enhance Product Innovation
Brands that focus on product innovation will sustain amidst the evolving dynamics and trends in pet care grooming products industry. They must cultivate formulas that are highly focused on specific types of pets or the demands of the pet owners.
This gives them a chance to develop products that are highly effective and versatile in the market. Through product innovation, brands can stand out among their competitors in the pet grooming products market.
Conclusion
The pet grooming product trends are evolving with the changing preferences and requirements of pet owners. So, brands focusing on developing customisable formulas will thrive and flourish in the pet care industry. If you also want to be a successful pet care brand, establish a partnership with a pet care product manufacturer that specialises in providing custom formulas.
Bo International is the leading private label pet care manufacturer that is known for providing highly flexible and customisable pet grooming products. They also offer customised packaging solutions to their clients. Contact Us today for knowing more about their private label pet grooming products and services.
