- 29/01/2025
- Rohit Mishra
The male grooming products market is witnessing a huge demand, one like never before! Men prefer grooming on a daily basis now as they want to present themselves in the best possible manner.
This has been a driving force behind the growth of the men’s grooming market. So, entrepreneurs should cash in on this opportunity and introduce their men’s grooming products in the market.
Men’s Grooming Market Overview: Key Insights For Entrepreneurs
Here are some key insights and trends in the male grooming industry that budding entrepreneurs should be aware of:
Rise of Male Grooming Products
The male grooming products market has witnessed a huge surge in recent years. The international male grooming market is expected to reach $115 billion by 2028!
Men like to dress up well and keep their beard, hair, and overall self well-groomed. This has been the key factor behind the growth of the men’s grooming industry.
Exploring Men’s Personal Care Market
The men’s personal care market includes various private label mens grooming product categories such as beard styling, beard grooming, hair styling, skincare, and much more. Despite the larger share of female personal care products in the market, the men’s grooming products market is slowly catching up!
Men’s Grooming Market Size and Future Growth Potential
There is a huge potential for growth in the men’s grooming market size in the future. Some crucial pointers in this regard are shared below:
The Current Market Landscape
The market size of men’s grooming products in India was valued at around $880 million in 2022. However, it is expected to reach around $1844 million by this decade’s end.
The initial grooming products only consisted of a few products, such as beard gels, shaving creams, hair gels, etc. With new and innovative products being launched, the market is evolving at a rapid pace.
Future Growth Opportunities
The men’s grooming market in India is expected to grow at a CAGR of 12.1% from 2024 to 2030. Even men like to flaunt clear skin, toned bodies, and well-groomed hair these days.
The trends for products such as hair serums, shower gels, exotic perfumes, etc., have shifted the focus of young entrepreneurs towards the men’s personal care industry.
Target Market For Men’s Grooming Products
Here are some key insights regarding the target market for men’s grooming products:
Identifying Ideal Consumer Base
Young entrepreneurs must evaluate factors such as age, preferences, and buying behaviour of their target market before formulating their products and creating marketing strategies. The changing lifestyle preferences of men also influence their choices regarding grooming products.
Regional Market Insights
The consumer preferences vary across the globe. Entrepreneurs should identify the regions that can offer high business growth through increased demand for men’s grooming products.
By researching this, the entrepreneurs dedicated to the male grooming industry can make the right decisions for business extension and growth.
Key Trends In Male Grooming Products Market
Some of the key trends in the male grooming products market are highlighted below:
Sustainability In Men’s Grooming Products
The customer’s shift towards sustainable and eco-friendly products should be considered while formulating men’s grooming products, too. So, the entrepreneurs should focus on creating natural and sustainable products for their customers.
Role of Premium and Niche Products
Men are increasingly attracted towards grooming products that reflect their luxurious lifestyle. Niche grooming products, such as hair combs, cuticle scissors, beard rollers, etc., should also be included in the product line to cater to the different grooming needs of men.
Impact of Digital Transformation
The growing awareness of men towards grooming products and premium brands can be attributed to the growing influence of social media on all age groups. Therefore, entrepreneurs shouldn’t ignore this while creating strategies for the male grooming products market.
Challenges In Men’s Grooming Market
Here are some challenges that entrepreneurs might face while operating in the men’s grooming market:
Increasing Competition
New brands enter this market every year, and the brands need to compete to maintain their brand perception, customer loyalty, and popularity. One way to achieve this is to embrace the concept of product and brand differentiation.
Navigating Regulatory Compliance
While formulating new and evolving existing formulations, the entrepreneurs must ensure that the product formulas and production standards comply with the rules and regulations set by the local governing bodies.
Educating The Consumer
Educating the consumers is also crucial as it helps them to dismiss their misconceptions and promote product benefits. So, entrepreneurs must focus on these aspects while creating their social media posts and strategies.
Bo International: Your Partner In Men’s Grooming Product Manufacturing
Bo International is the leading private label men’s grooming products manufacturer and offers contract manufacturing services. Some of our key services in this regard include:
Our Services For Men’s Grooming Entrepreneurs
We offer private labelling services that include custom formulation, customised packaging solutions, branding, and marketing services. We also offer contract manufacturing to brands that only want us to manufacture men’s grooming products.
Benefits of Choosing Bo International
At Bo International, we offer end-to-end solutions to brands that want to launch unique and effective products in their men’s grooming product lineup.
You can formulate the products with the ingredients of your choice, and we also allow you to customise the packaging size, type, material, labels, and designs as per your branding requirements.
Conclusion: Why Men’s Grooming Market Is a Goldmine For Entrepreneurs
You have just witnessed the massive potential of the men’s grooming products market and the opportunities it offers to young entrepreneurs and budding brands. With the right partner like Bo International, you can enter this market and thrive without any issues.
Contact us for more information on our private label men’s grooming products and contract manufacturing services!
