Amazon FBA How To Sell Private Label Products

How about launching your product on an online platform like Amazon and creating a brand image that is recognized worldwide? Well, it could be every entrepreneur’s dream to register its presence on a leading platform like Amazon. We help you navigate this path by sharing with you some brilliant insights on how to sell private label products on Amazon and make the most of this business opportunity.

Though there are numerous ways to sell products on Amazon, selling private label products is the most favoured option amongst sellers, and rightfully so because of the biggest incentive to retain the brand image and earn higher profit margins.

Can You Sell Private Label on Amazon Without Brand Registry?

The Amazon Brand Registry tool is undoubtedly a great tool to get going on Amazon as it offers great operational efficiency while protecting the intellectual property rights of licensed sellers, manufacturers, and private label product retailers.

However, like any other platform, it requires fba sellers to fill out online forms and complete documentation that needs time and considerable understanding of the platform’s formalities. Therefore, most private label sellers frequently inquire whether they can sell private label products on Amazon without a brand registry and the answer is Yes!

A decent number of sellers selling private labels operate from Amazon without registering their brand and are still listed amongst the top sellers of the online e-commerce portal. Using other online tools they execute great marketing and promotional skills, raising sales and thereby their revenue.

How To Sell Private Label Products on Amazon

Planning to launch an online business but struggling to get started? Join Amazon’s Fulfilled by Amazon (FBA) program and get started by following these simple and easy steps that teach you how to sell private label products on Amazon.

1. Understanding Private Label Products

Private label products are goods and services that are essentially manufactured and produced by someone and sold and branded by someone else. These may include both tangible goods and intangible services like insurance, freelance work, web domains, content, etc. These may include products and services already available in the market, all you do is launch them under your brand and give them a new identity.

2. Choosing Profitable Private Label Products For Amazon

Online platforms like Amazon are already flooded with a plethora of goods. Choosing a profitable private label product to sell on amazon requires prudence and an in-depth understanding of the market. Choose products based on sales, product listings, ratings, reviews, and the general amazon market trend.

For example with a boom in the skincare industry choosing private label products related to sunscreens or moisturizers can be highly profitable or one focusing on using organic ingredients like turmeric wax or homemade lip balms can strike a good deal.

3. Building Your Brand

Selling private label products on Amazon gives you a chance to build your brand and create a unique recognition for your products. This means that while you sell private label products on amazon platform, yet you own the brand, decide its marketing, and set the prices.

As a seller, you have complete control over the packaging and branding of your products communicating directly with the consumers and educating them about every detail about the products. Selling your brand and creating customer loyalty brings back repeated sales and customers adding to your profit margins.

4. Sourcing Reliable Suppliers

Selling private label products requires sourcing products from reliable suppliers. When shortlisting suppliers consider their credibility and shortlist at least 2-3 suppliers so that you can compare their prices, and products, evaluate the options negotiate on the prices and the terms of supply.

Always choose reputed suppliers with a good market presence like when sourcing cosmetic or skincare products you can rely on Bo International which is widely recognized for its quality products and ease of doing business.

5. Navigating Amazon FBA

To Sell private label products on Amazon is easy and needs some research and understanding of the online platform. After procuring sales, you need to set up a system for the fulfilment of orders. To do this efficiently, you can opt for Amazon fulfilment services.

Here, you need to send your stock to one of the Amazon warehouses, and on receiving an order they will store, pack, and dispatch your orders to the customers. Similarly, returns, refunds, and customer services are all handled by Amazon taking the load off your back.

6. Creating an Amazon Seller Account

You need to create an amazon seller account to sell private label products on amazon. Here you need to fill in certain details like your name, store name, GST number, shipping methods, add bank account details, and set the default tax rate. Then you need to upload the list of your products and then you are all set to launch and sell private label products on amazon.

7. Optimizing Product Listings For SEO

If you are selling private label products on Amazon you have the liberty to list the products, decide the keywords, choose the product images, and create a listing copy that is appealing to the consumers and advantageous to your business. To optimize product listings for SEO you should have an engaging copy, craft your pricing strategy, and display high-quality images of your products.

8. Implementing Effective Marketing Strategies

Pushing online sales of private label products through effective marketing strategies best includes the use of Amazon PPC (Pay-Per-Click) program. The Amazon PPC campaign is an online advertising model that creates ads for sellers selling on Amazon. Every time a potential consumer clicks on an Amazon ad, Amazon charges a nominal fee to the seller for connecting potential consumers to the online sellers.

9. Monitoring & Adapting

As an online seller, once you launch your private label products on Amazon and commence business, you must keep a close watch on your seller account monitor the sales, study data, and trends, and adapt to the ever-evolving online market. You also need to study the competitive market in your segment, their marketing and pricing strategies, and how they adapt and change to market needs.

10. Customer Service Excellence

Whether you sell online or offline, the bottom line is that the customer is the king and you need to cater to their needs. When you sell private label products on amazon ensure that your customer service is of top-notch quality, maintain complete transparency right from product listing to delivery of products, and also in case of returns and refunds. Seek customer feedback and offer testimonials to increase your brand image and win customer loyalty.

The above 10 steps profoundly define how to sell private label products on amazon and create a favourable marketplace for your products that is conducive to growth and healthy business practices.

Conclusion

To Sell private label products on Amazon requires considerable research planning and a firm determination to succeed in a virtual marketplace where everything happens only through networking. However, it isn’t rocket science, and with a little effort, study, and lots of patience you can get started and see positive results coming your way in a short period.

Taking aid from the Amazon FBA program and creating a seller account on Amazon are some baby steps to sell private label products on Amazon that go a long way in establishing your brand’s credibility and connecting with millions of consumers worldwide.