Several skincare brands offer anti-ageing products such as anti-wrinkle creams, dark eye circle removers, fine line removers, etc. All these products are in great demand in the market. However, only the brands that opt for a smart marketing strategy become successful in luring the customers. So, brands entering this segment must adopt smart anti-ageing marketing […]

Stress, pollution, diet, and other factors cause our skin to age rapidly. So, skincare products with anti-ageing properties are in great demand nowadays. While brands innovate their formulas to improve their anti-ageing products, they must also be concerned about the ongoing anti-ageing market trends. It will help them to understand their customer demands. Also, they […]

The skin of a baby is delicate. So, any products that a baby uses must be safe, skin-friendly, and suitable for its skin. Brands entering the skincare industry must know about this while manufacturing their baby care products. A contract manufacturing company can produce these products in bulk. Getting contract manufacturing for baby care products […]

Not all brands manufacture their own products. Some of them also outsource manufacturing to private label services companies. The benefits of private labels include low-cost manufacturing, predefined custom formulas, large production capacity, and more. However, there are some myths surrounding private label products and services. These myths are debunked in this article to provide brands […]

The haircare ingredients for newborns have to be gentle and soothing. Any harsh ingredient or chemicals may affect their soft and sensitive skin. In this article, we have discussed baby hair care ingredients to avoid. The details regarding the right infant hair care ingredients are also provided in the below sections. 1. Natural Oils Natural […]

The bath salt market is wide, but not many brands operate in this market segment. So, you can use this opportunity to be one of the few brands that offer a wide range of bath salts. For that, you must understand how the demand for bath salts is increasing in recent times. To start a […]

Lip balms, lipsticks, lip glosses, lip tints, and similar products rule the lip care industry. The growing demand for lip care products has allowed brands to focus on this niche market. While there are many lip care brands in the market, you can come up with unique formulas and create your brand identity among the […]

Nail polishes are always in trend. New subtle, dark, and glossy hues are being added every year by leading nail polish brands. These nail polishes attract a wide range of people, especially teenage girls, women, and makeup artists. You can start your own nail polish small business and make profit by introducing unique colours and […]