If you are in the cosmetic business, you may know that specific safety and quality standards are to be maintained. These standards are regulated by various organisations, the government, and the industry. Therefore, cosmetic brands you may associate with need specific certifications to conduct their businesses. Top certifications by various internationally renowned institutions ensure the […]

A cosmetics brand that has just been launched usually tends to make mistakes. Some of these mistakes are unavoidable whereas many mistakes can be avoided if entrepreneurs enter the cosmetics market with a proper plan. If you are a proud owner of a fresh cosmetics brand, you need to spend months or even years strategizing […]