Body Wash vs Shower Gel: Which One Should Your Brand Offer?

The debate on which is best shower gel or body wash, has been going on for quite some time. Many think that they are one and the same. However, there are some basic difference between shower gel and body wash formulas and uses.

Body washes are manufactured to be thin, whereas shower gels have a thick consistency. Both are formulated to cleanse your body. However, shower gels have stronger exfoliants that might have a drying effect on your skin if the formula is not handled well.

The growing demand for personal care products might compel you to enter this market, but without choosing the right products for your line-up, things can go south quickly. Through this blog, we shall help budding entrepreneurs determine which is the better product for their line-up: body gel vs body wash.

Understanding Body Wash & Shower Gel

Before diving into the difference between body wash and shower gel, let’s look at what each of them actually is:

Body Wash

A body wash is meant to cleanse your body to remove sweat, dirt, and other external impurities. It usually contains mild exfoliating agents and ingredients and is runny in texture.

While private label body washes are gentle on your skin, they might also contain moisturising ingredients such as essential oils to help those having dry skin.

Shower Gels

Shower gels are thicker in texture and might contain heavy exfoliants in their formula. They are mostly used to provide a thorough cleansing during baths, and so private label shower gels are often known as bath gels.

They might contain some emollients like glycerin and vitamin E to balance the drying effect on the skin. However, they are mostly recommended for those with oily skin.

Key Differences Between Body Wash and Shower Gel

Some of the key difference between shower gel and body wash are listed below:

Texture & Consistency

Body Wash: Body wash has a watery consistency and is usually creamier than shower gels.

Shower Gel: Shower gels are thicker and have a gel-like consistency, which helps them produce a rich lather.

Formulation Focus

Body Wash: Body washes are formulated to offer gentle cleansing while hydrating and moisturising your skin.

Shower Gel: Shower gels are formulated to cleanse your body deeply while making you feel invigorated and refreshed!

Target Skin Types

Body Wash: Body washes are generally meant for dry and sensitive skin as they contain gentle ingredients and emollients, too.

Shower Gel: Shower gels are suitable for people who have normal to oily skin as they offer deep cleansing effects.

Factors To Consider For Your Brand

Here are some factors that you must consider while choosing the best product between body wash and shower gel for your brand:

Target Audience Needs

Analyse your target market and their requirements before choosing a product between body wash vs shower gel. For instance, if most of your customers prefer hydration, go for body wash, and if they prefer freshness, go for shower gels.

Product Differentiation

Determine which product among shower gel and body wash will help your brand in the long run. Ideally, you must choose the product that makes your brand stand out in the market.

Cost & Formulation

Shower gels are usually costlier than body washes as they contain more powerful ingredients that might be harder to find. Body washes are cheaper, and their ingredients are easily found on the market.

Why Choose Both Body Wash and Shower Gel?

While understanding the difference between shower gel and body wash formulations, you must understand that they both cater to different target audiences.

So, you can include both body wash and shower gel in your line-up. By including both, you can target different consumer segments and diversify your product line.

Leveraging Private Label Services For Body Wash and Shower Gel

Private label services can help you in formulating both shower gels and body washes. The end-to-end product manufacturing and other services offered by private label companies can help you launch products quickly.

Private label companies also offer custom formulation that can help you create unique body washes and shower gels. Bo International is the leading private label manufacturer in the market, offering custom formulation, customised packaging, branding, and other private label services.

Conclusion

These were some key difference between body wash vs shower gel. You must understand the needs of your target audience before selecting the right product for your product line.

You can collaborate with a reliable private label firm like Bo International to help you choose the best product for your target audience and market. Contact Bo International for private labelling and custom formulation services and bring your bath and shower product line to life!